Quadrant Introduction:
Collaboration Opportunity Matrix

The best way for us to grow our business together is to share how we see the meeting room market.

If you can look at the world the way we do, we think dozens of opportunities will quickly come to mind. All we have to do is put a label on them.

We see the market as a four-cell matrix. On our horizontal axis is technology:

  • Dedicated collaboration platform rooms are designed to be proprietary Microsoft Teams, Zoom, or other UCC environments.
  • Open collaborative environments are true “meeting rooms” with displays, cameras, and audio, where meeting attendees can use and host UCC meetings on their own device.

On the vertical axis, we have time:

  • Existing rooms that are already built and in use
  • New rooms that are still in the planning phase


So our matrix is organized like this:

Supporting Content